After dining on the delightful salad bar, featuring a nice asian sesame dressing and delectable pumpernickle croutons, and munching joylessly on the mini-burgers (floppy, sloppy, joyless things), ELV looked through the dessert menu to find this exclaimation: "It's an ice cream avalanche!" This leads to Standardchuck maxim #82: Pairing a dessert ingredient with a natural disaster equals advertising gold!
For some unknown psychological reason, the use of natural disasters fits perfectly in describing a plentiful availability of sweetness. A chocolate eruption means there's an explosion of ooey, gooey chocolate slamming into your taste buds! A spearmint tsunami tantalyzes the brain with the wave of minty-ness washing over your tongue! A cinnamon forest fire emphasizes the potential for massive property damage inside your mouth!
So, for all you advertising executives (or citizens looking to spice up the descriptions of your confectionary treates), here's a handy list of natural disasters that you can use:
- earthquake or quake (a papaya earthquake!)
- tornado
- whirlwind
- hurricane
- gale (a grape-filled gale!)
- tsunami
- typhoon (a tiramisu typhoon!)
- flood
- red tide bloom
- forest fire
- lightning strike (a creamy lightning strike)
- thunderstorm
- mudslide/landslide
- volcano
- geyser (a gravy geyser!)
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